Paid digital advertising is a great way to boost awareness and target specific groups and audiences.

We are experts across the digital advertising ecosystem and can help you plan, spend and manage your paid ad campaigns in a very effective way. 

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We manage four types of digital advertising:

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• Pay-Per-Click Search Advertising

• Social Media Advertising

• Retargeting

• Digital Display Advertising

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If you are new to paid digital advertising, you will probably want to take an incremental approach until you see how effective the return on your ad spend is. In such cases we manage this process for you so that decisions on increasing spend, changing tactics, testing new concepts etc

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If you are more familiar with digital ad spend, you may be more focused on optimising your ad spend and experimenting with new approaches. This can involve finding ever better ways to pinpoint specific audience segments and using more personalised creative to best appeal to audiences and prospective customers.

 
Across all paid ad campaigns we provide a range of common services and approach:

 

• Campaign research and planning, to ensure we are spending the budget with integrity 

• Campaign set up, the practical task of plotting the campaign, targeting, budget management and campaign rules 

• Ad creation, where we create the copy and visuals - we can do this for you or work with your preferred creative agency or in-house design team 

• Campaign monitoring, where we track campaign performance and tweak it for performance improvement

• Campaign Reporting , where we assess value for money and return on ad spend