Our website design approach

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Website goals

Our website design process typically starts by understanding your business goals, researching the performance of your current site (if you have one) and then proposing a course of action to meet your objectives.

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Analytical, audience-centric approach

We typically will take a 360 degree view of your website, considering how audiences will find you, what content they want, how your social media presence will or could contribute and what we need to optimise performance in search engines.

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The user at heart

Design, branding, content and tone of voice are high on our priority list. Web design projects are a great opportunity to review your look and feel and to re-consider what tone of voice appeals to your target audience.

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Website design process

Our standard design process involves:

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• presentation of two visual design concepts - to best meet your brand and business objectives

• choosing a web platform suitable for your needs - balancing your current and future needs with your budget 

• research keywords - to optimise how prospects find your business on search engines like Google

• creating sitemaps - to plan how we convey your message effectively to prospects and search engines

• end-to-end design and build - and ensuring your site works brilliantly on desktop, tablet and mobile interfaces 

• deploying analytics packages - so we can track user behaviour and optimise how you meet your business goals 

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All the services you need

Depending on your internal skills sets, we will also take the lead on content, imagery, photography, website features and search engine optimisation with the goal of delivering a website to delight your team, engage prospects and be found online.

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Please contact us to discuss a website design or improvement project >>>

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